The new S60 is a pivotal model for Volvo, as a competitive entrant into the segment. With impressive sales of its crossover counterpart the XC60, the new sedan looks to be a big seller for the brand.
As such, Volvo is in a midst of launching a big campaign for the car, dubbed the “Naughtiest Volvo Ever.”
Just based on its appearance, we already know the S60 isn’t your usual Volvo – but the brand says it doesn’t drive like one either. As part of the campaign, track days are being held across the country.
There is an event in Los Angeles at the Santa Anita Racetrack tomorrow, October 23rd and Sunday, October 24th.
Attendees can participate in a competition to win an Apple iPad, and will also be entered into a contest to win a new Volvo S60 and a trip to Sweden.
The best part though is being able to push the S60 to its limit around the track. It shows that Volvo really believes the S60 has the goods to compete.
As the most promising Volvo in years, we’re looking forward to testing the S60 for ourselves soon
