The main competition for the Giulietta will be from the Ford Focus and VW Golf. On the looks front there is no competition, and if the reports on the MiTo are anything to go by there should be no issues on the reliability front either (which is a real turn up for the books).
Starting price for the Alfa Giulietta is £16,995, which buys you a 1.4 TB Turismo. Which is actually £1,500 more than the cheapest Golf, although the Alfa does come with more kit in the price. The Alfa does trump the Focus on starting price by £1,000, but no one pays list for a Ford – particularly not a Ford at the end of its shelf life.
So Alfa aren’t trying to steal sales on price so they’ll have to do it on style, a decent range of models and equipment instead. And they have more than a fighting chance on that front. There will be a choice of five engines – three petrols and two diesels – and three trim levels – Turismo, Lusso and Veloce.
The petrols come in two flavours of 1.4 litre – a 120bhp and a 170bhp Multiair – and the range topping 1750 TBi Cloverleaf with 235bhp. Diesels are a 105bhp 1.6 and a 170bhp 2.0.
The first public view of the Alfa Romeo Giulietta will be at the Goodwood Festival of Speed this year as part of Alfa’s centenary celebrations and go on sale shortly after.