Maybe buyers are still expecting Alfas to break before breakfast and disintegrate in to a mass of perforated panels inside the first year. Which they won’t.
What they do now offer is what they always have – something a bit different – but with a dose of reliability and sensible residuals. Alfas stand out. They’re sexy and desirable even if – just like Lamborghini under Audi – they’ve become a bit too mainstream.
Like the Alfa Romeo Giulietta. An evocative name for an Alfa, and a great looking car, brilliantly tied to Uma Thurman in an advert that should have buyers queueing up for the Giulietta.
But modern, sensible Alfa knows that having a drop-dead sexy car advertised by a drop dead sexy woman isn’t quite enough. They need to dial in some sensibleness. Like making sure there’s a car to fit the right economy and performance points in the UK – for fleet and private buyers. Hence we get the 138bhp Alfa Romeo Giulietta; the middle child.
Sporting Alfa’s multijet diesel – the 2.0 litre JTDM-2 – with 138bhp, the new Giulietta fits neatly between the 1.6 litre, 105bhp diesel and the 170bhp version of the 2.0 litre diesel. It offers remarkably good economy and emissions – 119g/km and 62.8mpg – but still hustles to 60mph in 9 seconds.
Other costs are also low, with servicing needed only every 21,000 miles. Which should make the Giulietta a tempting fleet buy, even at £20,750 for the Lusso version. A proper, grown-up Giulietta that still manages to be sexy and should be cheap to run.